Syfy NBCUniversal – Grandma

Syfy NBCUniversal – Night Club

Syfy NBCUniversal – Kiss

Syfy NBCUniversal – Gym

Syfy NBCUniversal – WHAT IF

Syfy needed a re-launch. Whilst it’s core audience stayed loyal, younger viewers were abandoning it in their droves for fear of looking a bit ‘nerdy’. An injection of cool was required and working closely with the brilliant LA based comedy director Craig Gillespie this campaign not only managed to ‘retain eyeballs’ (as the Americans would put it) but over the months reverse the slide in their viewing figures.