R.M.WILLIAMS – CLOTHES FOR THE LAND

A brand built to survive the Australian outback doesn’t need an emaciated model with perfect tousled hair to help launch it.

Instead, to coincide with the opening of their Regent Street store, I spent 6 freezing but joyous days driving around the Scottish highlands in photographer Chris Cheetham’s 40-year-old battered defender and came back with a wonderful print campaign.