ITV LIAR – Two Sides

ITV LIAR – Two Sides

A story with two sides, told using a deceptively subtle & unique sound mix, kept people guessing throughout the launch campaign for ITV’s drama Liar.
An on-line presence and interactive collaboration with Facebook continued to keep the audience curious, and culminated in the show attracting over 5.7 million viewers.

A Little Moore
    LOWCOST HOLIDAYS
    Why?
      KEY ART
        R.M. Williams
        Print
          BBC RADIO 7
          Ear Farmer
            THE GREAT RESET
            Pause
              ITV Creates Idents
                CBBC
                Little Rascals
                  match
                  BBC
                  Match of the Day
                    today
                    BBC
                    The Today Programme
                      CHANNEL FIVE
                      My5
                        M&S FOOD
                        Fresh Market Update
                          BBC FOUR
                          Everybody Needs A Place To Think
                            PADDY POWER
                            Horse Racing Idents
                              rio
                              THE NATIONAL LOTTERY
                              Road to Rio
                                scifi
                                SYFY NBC
                                What if
                                  ITV LIAR
                                  Two Sides
                                    DANCING ON ICE
                                    Polar Bears