National Lottery – Road to Rio film
One creative idea that answered two separate briefs.
The first iteration, reminded people who play the lottery that in doing so, they help to fund Team GB athletes to the tune of eighty million pounds.
The second, promoted an ambitious stunt by ITV dubbed ‘The Nations Biggest Ever Sports Day.
Both campaigns struck gold with the Lottery becoming the second most recognised brand during the Olympics (behind Coca-Cola) and ‘YouGov’ numbers suggesting ITV’s stunt now holds the title, ‘The UK’s largest ever sports participation event’