NHS East Anglia – The Ballad of Bob and Sue
NHS – EAST ANGLIA
Every brief is an opportunity and this one was no different.
Asked to create a simple poster for doctors surgeries reminding people how important it is to check their stools for any irregularities, we gave a brave client a campaign they weren’t expecting.
We wrote a song, formed a band, and sent them on a tour of summer festivals in the East Anglian region to spread the message in an entertaining & informative way.
We might not have got to number 1 in the charts, but NHS East Anglia did record one of the highest levels of surgery visits for the early diagnosis of cancer in years.