Milk Marketing Board
MILK MARKETING BOARD – Make Mine Milk
Milk wasn’t the cool drink it might once have been. Kids were more likely to guzzle down a sugary, fizzy drink, than a pint of the white stuff. We were tasked with making it hip to drink milk again, and we did. A multi-platform, integrated campaign that surpassed all expectations. We even got Professor Green to rap about it, how cool is that!