BBC Radio Three – Audio Spot
BBC Radio Three – Audio Spot Case Study
BBC RADIO THREE – STEP IN
Radio three was seen as an exclusive club only those well versed in classical music could join. By pioneering the use of audio spotlight technology we enlightened an unsuspecting British public to the joy of classical music and changed Radio Three from an elitist place to one that was accessible to all.
The case study film explains the campaigns in more detail.